MasterCard, in need of a logo “face lift”, approached DPG to design a new corporate identity system that would help launch a new line of business and consumer products. DPG refreshed the MasterCard logo to give it a modern look and feel while maintaining the overall integrity and recognition of the brand. We went on to create a new corporate identity system that cut across a comprehensive list of logo usages such as collateral, stationery, advertising, product brochures, electronic banners and signage. This comprehensive corporate identity system was distributed to all MasterCard offices and marketing agencies worldwide.